Contact Information
Rosemary Kim Executive Director University Relations 2080 Addison Street #4200 Berkeley, CA 94720-4200 phone: 510-643-9050 fax: 510-643-6130 e-mail: rosemarykim @berkeley.edu
Featured Web Sites
CADSWeb Eureka

Advancement Operations

Mission

In the complex, decentralized Berkeley advancement environment, Advancement Operations offers a comprehensive suite of systems and services, serving 50 fundraising and donor stewardship programs and 10 alumni relations programs.

The office has five key areas of responsibility. It:

Acts as the office of advancement policy
Acts as the office of record for biographic and gift information
Facilitates the identification, management, and stewardship of campus donors and prospective donors
Administers the Campuswide Alumni/Development System (CADS) database, which serves as the official source of alumni and fundraising data for reports to internal and external constituencies on behalf of the University
Implements, manages, secures, and supports University Relations' computing technology

It also offers training to members of the campus fundraising community.

Advancement Operations encompasses five units: Advancement Information Management, Prospect Development, Gift Management, Information Technology, and Network Computing Services.

Units

Advancement Information Management: Manages and enhances comprehensive and current data on campus constituents.
Prospect Development: Identifies and analyzes donors and prospective donors, and tracks them through the cultivation process.
Gift Management: Accepts private donations to UC Berkeley, establishes and manages funds and endowments, reports to donors and organizations, and ensures the long-term use of charitable gifts.
Information Technology: Manages and develops the Campuswide Alumni/Development System (CADS) database of alumni and donor information. Supports University Relations staff by implementing strategic computing technologies. Provides CADS customer service through the IT Service Desk.