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Mission

The mission of UC Berkeley’s Office of Public Affairs is to enhance communications and relationships with UC Berkeley’s many constituents. These include faculty, staff, students, alumni, donors, parents, visitors, the media, industry, research sponsors, other educators, the general public and government leaders at all levels. With the creative use of diverse communications strategies, the Office of Public Affairs conveys the quality, diversity, vitality, preeminence and dedication to service of UC Berkeley. In turn, Public Affairs provides feedback to the university from these many audiences.

Units

Cal Parents

Promotes communication between the campus and parents of Cal students.

Media Relations

Manages media events and coverage. Handles crisis communications.

University Communications

Provides the campus with a wide variety of communication services.

Visitor Services

Offers tours, operates the Campanile elevator, and coordinates Cal Day.