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Marie Felde, Director Media Relations 101 Sproul Hall #4202 Berkeley, CA 94720-4202 phone: 510-642-3734 fax: 510-643-7461 e-mail: mfelde@berkeley.edu |
Media Relations fields daily press calls regarding campus policy issues, tracks press coverage, stages press conferences heralding major campus developments and handles crisis communications as part of the campus Emergency Operations Center.
The director frequently serves as the campus spokesperson, especially in addressing sensitive news issues that require a quick response. The director also serves as the Chancellor’s press agent, providing advice on media requests, arranging editorial board meetings and providing briefings for him prior to press interviews. She advises top administrators and faculty regarding appropriate responses to press inquiries. She also works with administrators, faculty and staff to craft opinion pieces and to place them in strategic news outlets.