Mission Statement

The mission of University Relations is to increase support for and enhance knowledge of the University of California, Berkeley through public outreach and through fundraising. Private support from individuals, corporations, and foundations is raised in the context of building long-term relationships with the university, which are nurtured by careful cultivation and by principled stewardship of donors. Public support is raised by enhancing the positive image and institutional presence of the university through various media, through the building of relationships, and by communicating messages of the campus leadership.

Assisting the University in securing support is the UC Berkeley Foundation (UCBF), a California nonprofit public benefit corporation. The UCBF is also Cal’s primary vehicle for enlisting fundraising volunteers from the private sector.